In the heart of La Jolla's exclusive designer fashion district, this shop is neither chic nor vintage. What it is, is Californian. From comical T-shirts and goggles to Roxy shoes and lifeguard hats, the shop carries everything you need to be a part of Southern Californian culture. Stop in for moderately priced apparel, but do not leave without browsing its water sports rentals. After viewing the extensive water sports collection, you can't resist spending the day in a wet suit.
• Hours: 10a-7p Mon-Wed; Thu-Sun 10a-10p